Skip to main content

Posts

Showing posts with the label digital marketing

How to use youtube to improve your sales and business?

You tube marketing Over 70% of consumers view YouTube videos. It is the great way to reach audience. It provides cost effective way of targeting exact audience. Your YouTube presence can be educational resource, a brand builder or both. Whether it may be commercials, how-to, about us, videos or slide shows. YouTube is a prime real estate of videos. Since it is owned by Google, videos are displayed in search results and it maximize visibility. Some of best practices on You Tube : Channel vs Page: You tube is the second website and channel is the home page in it. Every video strengthens the site. Video points back to channel page and it helps in site rank. Video Creation: While creating video needs to know about the purpose of it. It helps to know about your website readership. It helps viewers to check out real website. Some benefits are 1.To capture a lead 2.To improve website brand 3. To increase sales. 4.Training video. Video sequence : Timing is everythi...

What is social media marketing and how it boosts your sales ?

Social media marketing is the process of gaining traffic or attention through social media sites. How Are Search & Social Media Marketing Related? Why would a search marketer  or a site about search engines care about social media? The two are very closely related. Social Media marketing is done at different lands. Popular social media sites are 1.Facebook 2.Instagram 3.Twitter 4.Pinterest 5.Linkedin 6.YouTube Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Passive approach : Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Active approach Social media can be used not only as public relations and direct ...

How to make vision statement for business?

A company vision statement reveals what an organization hopes to be and achieve in long term. It helps to understand the meaning and purpose of your business. Before determining what your vision statement is,  you need to understand. It is designed to convey why the company exists to both members of company and external community. A vision is an aspiration. 1. It should be concise and not longer than a sentence.  It should stretch the imagination while providing guidance and clarity. 2. It will inform direction. 3. When formalizing a vision make note that I)  It should project 5 to 10 years in future. II) Dream big and focus on success. III)  Use the present tense. IV)  Should be clear V)  Align it with your business values and goals. VI)  Have a plan to communicate your vision to all people.

How to optimize video for SEO?

Video SEO is optimizing your video to be indexed and rank on search engine for specific keywords. To give best optimized video follow these 1. Add value Your content should be relevant to your audience and also make sure that quality of video sounds good.  A good quality video can master all. 2. Video Hosting  To increase traffic and improve the ranking upload your video and add a link of your site in the description. 3. Create Interactive content.  May be an annotation or caption or any other choose one option to make audience interactive. 4. Optimise with keywords  Keyword research occur in video SEO and it may help you discover most relevant content for your target clients. Feel free to use different keywords and also remember to create descriptive and legible content. 5.Focus on thumbnail It is the first thing user will notice and it might affect people to take decisions of whether to watch or not. 6. Make shareable content   Shareable c...

Why do I need a domain name?

A right domain set you up for successful future. You don't want to mess around with confusion. Domain name were created to make IP address easy to remember. We assign domain names in order to remember and show them to outside world. A domain name serve as your unique identity on the internet. If you want to promote yourself, your brand or your business  , a specialized and unique domain is essential. Domain name make you look professional and capable and can boost your presence on the web. So you will get noticed everywhere. Importance: 1.Domain name gives accessibility. 2. You can even connect more personally through your blog. 3.It assures brand protection for your business. 4.You can create professional e-mail. 5.Helps jn online sale. On your website you can advertise upcoming sales and events, offers, special discounts etc.. Domain name helps to stay active in online forever. Visit  http://www.yobha.in

SEM - Search Engine Marketing

Search engine marketing is an effective way to grow in a competitive market place.It is nothing but marketing a business using paid advertisement that appear on SERP (Search Engine Result Pages).Google and Bing gives opportunity for their ads to appear along side for search queries. It is a pay per click ads.Pay per click ads is where the advertiser pays the publisher when ad is clicked. It is a small text based, PLA  (Product Listing Ads),shopping ads.It is used to give important information such as price and reviews.It is used to put ads in front of motivated customers ready to purchase a product. SEM Vs SEO: Search Engine Marketing is a paid marketing strategy.But SEO don't need to pay to google for traffic.SEO earns a free spot for you by having relevant content for keywords. Keywords are the foundation of marketing strategy. Keyword tool: Keyword tool helps you to find a competitive word . When you enter a keyword relevant to your business it gives related suggesti...

Mobile App Development and its importance

Mobile Apps are revolutionary changing in the tech world today, as people are getting engaged with each other through Mobile phones. For developing a business, an organization must have a website and mobile application in order to evolve their business. These days, businesses of all kinds, whether small, medium or large are taking advantage of the customized business apps as it helps them stay competitive and increase productivity. Here are some of the most popular advantages of custom mobile app development for businesses - 1.Improves Efficiency Since the business apps are custom-built keeping your business requirements in mind, it acts like a comprehensive app performing diverse functions and negates the requirement of multiple apps. Also, as these apps are tailored to suit your working style, it enhances the employee productivity and in turn business ROI 2.Offers High Scalability Regular apps are built to handle limited number of resources and processes. In the event of ...