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Showing posts from February, 2018

How to use video to market your business online?

Video testimonials enables your clients to talk directly to your customers, building trust and confidence.  It helps in enhance your reputation and reach your message widely.  It helps to deliver virtual sales presentation. It helps in marketing information at the fraction of cost.  It helps in creating a dynamic virtual experience almost as genuine and good impression. This is a greatest way of demonstrating technical products and make it easy for the viewer to engage and understand.  When people can both visualize and hear your message they learn more quickly and retain information better. That is why video delivers information more quickly and in dynamic manner.  It helps you to present message to key decision makers , market sectors.  Video with animation helps you to deliver your message to right audience in an innovative, clear and compelling way.  Video for the companies (Corporate videos)  is a direct representation of your company's personality

Mobile App Development and its importance

Mobile Apps are revolutionary changing in the tech world today, as people are getting engaged with each other through Mobile phones. For developing a business, an organization must have a website and mobile application in order to evolve their business. These days, businesses of all kinds, whether small, medium or large are taking advantage of the customized business apps as it helps them stay competitive and increase productivity. Here are some of the most popular advantages of custom mobile app development for businesses - 1.Improves Efficiency Since the business apps are custom-built keeping your business requirements in mind, it acts like a comprehensive app performing diverse functions and negates the requirement of multiple apps. Also, as these apps are tailored to suit your working style, it enhances the employee productivity and in turn business ROI 2.Offers High Scalability Regular apps are built to handle limited number of resources and processes. In the event of

Video Production

Video production is the process of creating video by capturing moving images (videography), and creating combinations and reductions of parts of this video in live production and post-production. It covers a wide range of purposes from corporate Communication, Training and Education. Videos serve the purpose of interacting with the audience, and there are two main types of internet marketing videos: transactional videos, aiming to sell a product to a customer, and reference videos, aiming to keep the customer on the website. In today’s marketing landscape, producing video content now provides more benefits than drawbacks. Below are some of the main benefits of video marketing for small busines 1. Increase Brand awareness with Video: Rather than getting lost in the crowd, you want your business to stand out among your competitors. With videos, you quickly convey what your core values are. You can increase exposure to potential customers and inform them about your company and help
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books),  advertising, web design, communication design, product packaging and signage. Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Graphic design is about more than just appearances, and provides many more benefits than simply making something look good. When used effectively graphic design can boost your company’s marketing and messaging through visual communication, giving

Website and its importance

  1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services. 2. A WEBSITE SAVES YOU MONEY As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, whe

Motion Graphics

Motion Graphics : Motion graphics are pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. It is displayed via electronic media but also be done through manual technology. It is transforming appearance of graphics over time without over-specifying them. It refers to the commercial application of animation and effects to video, film, TV, and interactive applications. It represent animated abstract shapes and forms such as logos or logo elements. Particle system :       It is a technology used to generate multiple animated objects.     Particles are points in 3-D or 2-D space that can be represented by a wide variety of station and animated objects such as a ball of light, a video clip, or a selection of text. Animation :     It is the movement given to an object. Elements of a motion graphics project can be animated by various means, depending on the capabilities of the soft
Digital Marketing Vs Traditional Marketing  Marketing is an action of promoting your product or services to reach your customers. Customer is the king. Reaching them and satisfying them plays major role in the improvement of one's business.  How to reach your audience?  What are the ways?  Promoting your service or product is done by  §   Digital Marketing - websites, social media, e-mail ,etc §   Traditional Marketing - newspaper, television and telephone.  For the past days, promotion is done traditionally. Is digital really the new and best option than traditional? What do you think?  Since promotion through television, radio and telephone has been a proven as  successful technique and long standing step to make public understand. It is the  most expensive method than digital. Is that you need to do both? It is not really needed?  Implementing the best optimal method is much more sufficient. To reach audience through digital marketing is done