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You tube marketing Over 70% of consumers view YouTube videos. It is the great way to reach audience. It provides cost effective way of targeting exact audience. Your YouTube presence can be educational resource, a brand builder or both. Whether it may be commercials, how-to, about us, videos or slide shows. YouTube is a prime real estate of videos. Since it is owned by Google, videos are displayed in search results and it maximize visibility. Some of best practices on You Tube : Channel vs Page: You tube is the second website and channel is the home page in it. Every video strengthens the site. Video points back to channel page and it helps in site rank. Video Creation: While creating video needs to know about the purpose of it. It helps to know about your website readership. It helps viewers to check out real website. Some benefits are 1.To capture a lead 2.To improve website brand 3. To increase sales. 4.Training video. Video sequence : Timing is everythi...

Search engine marketing is an effective way to grow in a competitive market place.It is nothing but marketing a business using paid advertisement that appear on SERP (Search Engine Result Pages).Google and Bing gives opportunity for their ads to appear along side for search queries. It is a pay per click ads.Pay per click ads is where the advertiser pays the publisher when ad is clicked. It is a small text based, PLA  (Product Listing Ads),shopping ads.It is used to give important information such as price and reviews.It is used to put ads in front of motivated customers ready to purchase a product. SEM Vs SEO: Search Engine Marketing is a paid marketing strategy.But SEO don't need to pay to google for traffic.SEO earns a free spot for you by having relevant content for keywords. Keywords are the foundation of marketing strategy. Keyword tool: Keyword tool helps you to find a competitive word . When you enter a keyword relevant to your business it gives related suggesti...

Video testimonials enables your clients to talk directly to your customers, building trust and confidence.  It helps in enhance your reputation and reach your message widely.  It helps to deliver virtual sales presentation. It helps in marketing information at the fraction of cost.  It helps in creating a dynamic virtual experience almost as genuine and good impression. This is a greatest way of demonstrating technical products and make it easy for the viewer to engage and understand.  When people can both visualize and hear your message they learn more quickly and retain information better. That is why video delivers information more quickly and in dynamic manner.  It helps you to present message to key decision makers , market sectors.  Video with animation helps you to deliver your message to right audience in an innovative, clear and compelling way.  Video for the companies (Corporate videos)  is a direct representa...

Mobile Apps are revolutionary changing in the tech world today, as people are getting engaged with each other through Mobile phones. For developing a business, an organization must have a website and mobile application in order to evolve their business. These days, businesses of all kinds, whether small, medium or large are taking advantage of the customized business apps as it helps them stay competitive and increase productivity. Here are some of the most popular advantages of custom mobile app development for businesses - 1.Improves Efficiency Since the business apps are custom-built keeping your business requirements in mind, it acts like a comprehensive app performing diverse functions and negates the requirement of multiple apps. Also, as these apps are tailored to suit your working style, it enhances the employee productivity and in turn business ROI 2.Offers High Scalability Regular apps are built to handle limited number of resources and processes. In the event of ...

Video production is the process of creating video by capturing moving images (videography), and creating combinations and reductions of parts of this video in live production and post-production. It covers a wide range of purposes from corporate Communication, Training and Education. Videos serve the purpose of interacting with the audience, and there are two main types of internet marketing videos: transactional videos, aiming to sell a product to a customer, and reference videos, aiming to keep the customer on the website. In today’s marketing landscape, producing video content now provides more benefits than drawbacks. Below are some of the main benefits of video marketing for small busines 1. Increase Brand awareness with Video: Rather than getting lost in the crowd, you want your business to stand out among your competitors. With videos, you quickly convey what your core values are. You can increase exposure to potential customers and inform them about your company and help ...