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How to use youtube to improve your sales and business?

You tube marketing

Over 70% of consumers view YouTube videos. It is the great way to reach audience. It provides cost effective way of targeting exact audience. Your YouTube presence can be educational resource, a brand builder or both. Whether it may be commercials, how-to, about us, videos or slide shows.

YouTube is a prime real estate of videos.

Since it is owned by Google, videos are displayed in search results and it maximize visibility.

Some of best practices on You Tube :

Channel vs Page:

You tube is the second website and channel is the home page in it. Every video strengthens the site. Video points back to channel page and it helps in site rank.

Video Creation:

While creating video needs to know about the purpose of it. It helps to know about your website readership. It helps viewers to check out real website. Some benefits are

1.To capture a lead

2.To improve website brand

3. To increase sales.

4.Training video.

Video sequence :

Timing is everything, and sequencing is the key to making sure your timing is perfect. The ideal length of your YouTube video is right around 3 minutes.Also, don’t forget to include a call-to-action every 3 minutes.



A 7-step sequence you can use in your video marketing strategy:



Intro and branding – In the first step of this sequence, you’ll want to inform viewers about who you are and where else they can connect with your brand – e.g. Facebook or Twitter.



Tell them what’s in it for them – Immediately after your brief intro, you need to explain 2 things: WHY they should watch AND how long the video is going to run

Give them the value – The third step is where you actually deliver whatever information you promised in your title.

Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them.

Advise them – Offer some advice based on the information you just gave the viewer.

Call to Action (CTA)

Benefits :

More opportunities

More connections

More traffic

More content.

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