Skip to main content

SEM - Search Engine Marketing

Search engine marketing is an effective way to grow in a competitive market place.It is nothing but marketing a business using paid advertisement that appear on SERP (Search Engine Result Pages).Google and Bing gives opportunity for their ads to appear along side for search queries.

It is a pay per click ads.Pay per click ads is where the advertiser pays the publisher when ad is clicked. It is a small text based, PLA  (Product Listing Ads),shopping ads.It is used to give important information such as price and reviews.It is used to put ads in front of motivated customers ready to purchase a product.

SEM Vs SEO:

Search Engine Marketing is a paid marketing strategy.But SEO don't need to pay to google for traffic.SEO earns a free spot for you by having relevant content for keywords.
Keywords are the foundation of marketing strategy.

Keyword tool:

Keyword tool helps you to find a competitive word . When you enter a keyword relevant to your business it gives related suggestions and competitiveness.Highly commercial keywords are buy,discount ,deal,coupon,free-shipping.

Google Adwords is the best SEM tool.

Recommendations
Digital Marketing

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Digital Marketing Vs Traditional Marketing  Marketing is an action of promoting your product or services to reach your customers. Customer is the king. Reaching them and satisfying them plays major role in the improvement of one's business.  How to reach your audience?  What are the ways?  Promoting your service or product is done by  §   Digital Marketing - websites, social media, e-mail ,etc §   Traditional Marketing - newspaper, television and telephone.  For the past days, promotion is done traditionally. Is digital really the new and best option than traditional? What...
3 comments
Read more

What is social media marketing and how it boosts your sales ?

Social media marketing is the process of gaining traffic or attention through social media sites. How Are Search & Social Media Marketing Related? Why would a search marketer  or a site about search engines care about social media? The two are very closely related. Social Media marketing is done at different lands. Popular social media sites are 1.Facebook 2.Instagram 3.Twitter 4.Pinterest 5.Linkedin 6.YouTube Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Passive approach : Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Active approach Social media can be used not only as public relations and direct ...
Post a Comment
Read more

How to optimize video for SEO?

Video SEO is optimizing your video to be indexed and rank on search engine for specific keywords. To give best optimized video follow these 1. Add value Your content should be relevant to your audience and also make sure that quality of video sounds good.  A good quality video can master all. 2. Video Hosting  To increase traffic and improve the ranking upload your video and add a link of your site in the description. 3. Create Interactive content.  May be an annotation or caption or any other choose one option to make audience interactive. 4. Optimise with keywords  Keyword research occur in video SEO and it may help you discover most relevant content for your target clients. Feel free to use different keywords and also remember to create descriptive and legible content. 5.Focus on thumbnail It is the first thing user will notice and it might affect people to take decisions of whether to watch or not. 6. Make shareable content   Shareable c...
Post a Comment
Read more