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Showing posts with the label SEM

How to use youtube to improve your sales and business?

You tube marketing Over 70% of consumers view YouTube videos. It is the great way to reach audience. It provides cost effective way of targeting exact audience. Your YouTube presence can be educational resource, a brand builder or both. Whether it may be commercials, how-to, about us, videos or slide shows. YouTube is a prime real estate of videos. Since it is owned by Google, videos are displayed in search results and it maximize visibility. Some of best practices on You Tube : Channel vs Page: You tube is the second website and channel is the home page in it. Every video strengthens the site. Video points back to channel page and it helps in site rank. Video Creation: While creating video needs to know about the purpose of it. It helps to know about your website readership. It helps viewers to check out real website. Some benefits are 1.To capture a lead 2.To improve website brand 3. To increase sales. 4.Training video. Video sequence : Timing is everythi...

What is social media marketing and how it boosts your sales ?

Social media marketing is the process of gaining traffic or attention through social media sites. How Are Search & Social Media Marketing Related? Why would a search marketer  or a site about search engines care about social media? The two are very closely related. Social Media marketing is done at different lands. Popular social media sites are 1.Facebook 2.Instagram 3.Twitter 4.Pinterest 5.Linkedin 6.YouTube Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Passive approach : Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Active approach Social media can be used not only as public relations and direct ...

Why should I choose Online marketing?

Why should I choose online marketing in Godaddy? Are you new to online marketing? Are you starting a new business ? No more hesitations and no more doubts. Choose wisely. The basic thing you need to opt before online marketing is website,  which is the centre point of all. Website is the heart of your business. Secure a good domain name , hosting and do you can do it yourself with website builder or by hiring to build your site. Once you have strong online presence you are now ready to start adding online marketing tools to drive more traffic and business. To create online marketing you need to know about following terms 1.Blog 2.Content Marketing 3. Call to action (CTA) 4.Click through rate (CTR) 5.Domain name 6.e-commerce 7.SEO 8.SEM 9.E-mail marketing and 10. Social Marketing. How much I need to spend? In Go-daddy for SEO and email marketing alone you need to spend around Rs.700 per month. Why not in yobha? In yobha,  complete digital marketing p...

Which is the best option for building a perfect website?

Building a perfect website for your business is the first step towards your successful growth. Website builder might be a better option for designing a professional site. Website builder option is provided by various web hosting service companies like blue host, go daddy etc. Website builder might include 1.Pre-made templates for customization. 2.Layout modules might be present to include images and videos. 3.It is a tool to reduce website creation complexity. Themes and plugins will be free or paid. In free type themes will be simple and plugin option will be less. It is very difficult to build a website with all features in  a basic plan. To integrate all the options you need, you might happen to change to the advance plan. Each plugin is available at various cost. Customizing them perfectly needs some professional help. To make your site rank first, SEO option has to be included seperately. As far as content is concerned, you need to create better content. Without con...

Why do I need a domain name?

A right domain set you up for successful future. You don't want to mess around with confusion. Domain name were created to make IP address easy to remember. We assign domain names in order to remember and show them to outside world. A domain name serve as your unique identity on the internet. If you want to promote yourself, your brand or your business  , a specialized and unique domain is essential. Domain name make you look professional and capable and can boost your presence on the web. So you will get noticed everywhere. Importance: 1.Domain name gives accessibility. 2. You can even connect more personally through your blog. 3.It assures brand protection for your business. 4.You can create professional e-mail. 5.Helps jn online sale. On your website you can advertise upcoming sales and events, offers, special discounts etc.. Domain name helps to stay active in online forever. Visit  http://www.yobha.in

SEM - Search Engine Marketing

Search engine marketing is an effective way to grow in a competitive market place.It is nothing but marketing a business using paid advertisement that appear on SERP (Search Engine Result Pages).Google and Bing gives opportunity for their ads to appear along side for search queries. It is a pay per click ads.Pay per click ads is where the advertiser pays the publisher when ad is clicked. It is a small text based, PLA  (Product Listing Ads),shopping ads.It is used to give important information such as price and reviews.It is used to put ads in front of motivated customers ready to purchase a product. SEM Vs SEO: Search Engine Marketing is a paid marketing strategy.But SEO don't need to pay to google for traffic.SEO earns a free spot for you by having relevant content for keywords. Keywords are the foundation of marketing strategy. Keyword tool: Keyword tool helps you to find a competitive word . When you enter a keyword relevant to your business it gives related suggesti...