Social media marketing is the process of gaining traffic or attention through social media sites. How Are Search & Social Media Marketing Related? Why would a search marketer or a site about search engines care about social media? The two are very closely related. Social Media marketing is done at different lands. Popular social media sites are 1.Facebook 2.Instagram 3.Twitter 4.Pinterest 5.Linkedin 6.YouTube Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. Passive approach : Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Active approach Social media can be used not only as public relations and direct ...