A company vision statement reveals what an organization hopes to be and achieve in long term. It helps to understand the meaning and purpose of your business. Before determining what your vision statement is, you need to understand. It is designed to convey why the company exists to both members of company and external community. A vision is an aspiration. 1. It should be concise and not longer than a sentence. It should stretch the imagination while providing guidance and clarity. 2. It will inform direction. 3. When formalizing a vision make note that I) It should project 5 to 10 years in future. II) Dream big and focus on success. III) Use the present tense. IV) Should be clear V) Align it with your business values and goals. VI) Have a plan to communicate your vision to all people.