Search engine marketing is an effective way to grow in a competitive market place.It is nothing but marketing a business using paid advertisement that appear on SERP (Search Engine Result Pages).Google and Bing gives opportunity for their ads to appear along side for search queries. It is a pay per click ads.Pay per click ads is where the advertiser pays the publisher when ad is clicked. It is a small text based, PLA (Product Listing Ads),shopping ads.It is used to give important information such as price and reviews.It is used to put ads in front of motivated customers ready to purchase a product. SEM Vs SEO: Search Engine Marketing is a paid marketing strategy.But SEO don't need to pay to google for traffic.SEO earns a free spot for you by having relevant content for keywords. Keywords are the foundation of marketing strategy. Keyword tool: Keyword tool helps you to find a competitive word . When you enter a keyword relevant to your business it gives related suggesti